Brand Jesus and fervent lives today as

and fervent lives today as followers of the way of love

and Christian formation specialists

Celebrating its 50th anniversary

Why are "please" and "thank you" theological words

and which of these biblical values should guide our lives

Brand Jesus and fervent lives today asIn this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith. Using Paul's