The Eye - Classic double-take The Hendrix is all about

The Hendrix is all about color

A Mid Fin Co

Each fin he creates is more than just a tool for carving through the water

Jack Soren is a Hawaiian artist whose work blends storytelling

as its abundance brought people together for feasts and celebrations

The Eye - Classic double-take The Hendrix is all aboutBorn from late night noise, disposable camera flashes, and waves that never looked the same twice. The Eye is about awareness the moment you start seeing differently. Its electric blue and burnt orange pulls from the chaos of underground art scenes and grainy surf clips from the 2010s, when everything was raw and nothing needed to be perfect. Every eye on this fin stares back with that same energy: pay attention, the worlds still wild.