Evaluating Public Relations: A Guide to Planning, Research and Measurement factor analysis

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You'll start off by learning about the tools available for data analysis in Python and will then explore the statistical models that are used to identify patterns in data

Evaluating Public Relations: A Guide to Planning, Research and Measurement factor analysisAuthor: Paul Noble Category: Business & Finance Language: English Publisher: Kogan Page Publication date: June 3, 2014 Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their